Dec 20, 2019
Every person has a quality or trait that makes them distinct.
The same is true for businesses. Whether you are a person,
business, or person owning a business, the skill is in knowing how
to draw out and capitalize on those strengths, values, and unique
In this episode of "How’s Your ePresence,” we chat
with an individual who is exceptional at this. Rebecca Brizi, of R G Brizi, examines
businesses to discover what special components they bring to the
table and builds a plan for all those separate ingredients to
function well together. Since 2017, Rebecca has worked freelance
providing consulting, planning, and process creation for small and
medium sized businesses who are establishing their market, pursuing
new growth strategies, or simply have to get in control of their
many moving parts.
“You need to figure out what you’re great at. We need to
constantly work as employees and companies to stay focused.” -
Some keywords from today’s chat
- Job Searchers
- Small Businesses
Social Media Updates
- Last week a listener asked us the question, “Why should I
connect with every person who connects with me on LinkedIn?” Our
answer- you shouldn’t, necessarily. Examine why you’re on LinkedIn-
where are you now and where you want to be in 5 to 10 years. If a
potential connection is someone you could do business with, now or
in the future, or, if they could bring business to you, accept the
connection. Otherwise, it isn’t necessary.
- Pete Davies, the senior director of
consumer products at LinkedIn, discussed in Fast Company,
simple fixes that can drastically affect your success on LinkedIn.
Some of the highlights:
- Profiles with a photo get seen 21 more times more often than
- Professionals who have their current position described in
their profile are discovered up to 16 times more in recruiter
- People who complete a LinkedIn Skill Assessment are 30 percent
more likely to get hired.
- Snapchat created a new feature called ‘Snapchat
Cameos.’ It allows users to post their face on someone else’s body.
In addition, they are creating an interactive advertisement program
that lets users engage with ads.
Questions discussed with Rebecca:
- You coined the phrase, “strategy is not a soundbite.” What does
- How do you actually develop a business strategy and make it
part of the fabric of an organization?
- How do you incorporate your values into the way you market a
business? Moreover, after marketing, what do you do with
How to reach Rebecca:
Company website: Rgbrizi.com
Rebecca Brizi and Mark Galvin
Rebecca Brizi / R G Brizi
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